Fast
Overview
You
are already marketing your site! Yeah right!
Getting
it right is not going to be easy since there is no "magic
bullet" to fix the problem. However, there are a number
of very sensible and practical things you could be trying. (The
A category items).
Then
there is a further range of creative opportunities that you
can explore and decide what to implement. ( The B's)
Finally,
if you want to pull out all the stops, there are some very exciting
but risky techniques that could be considered.
The
bottom line is that the perfect combination for your business
will be a combination you discover over time. Therefore it is
the method by which you achieve this process that counts.
The Problems
On
line marketing is in it's formative stages. Maybe in 5 to 10
years you will be able to take a University course and learn
the received wisdom and approved methods. At the moment, it's
being invented as we go along. This is an exciting field to
be playing in! (Unless it's your money going out the door!)
Have you done the basics?
Before
you step out into cyberspace, check that you have attended to
the essential basics of any marketing plan. Without these, you
will be floundering in the dark in both the real world and cyberspace.
We can help you clarify and systematize the following elements...
In
many cases, this exercise will be a matter of marshaling your
existing resources and preparing them for the on-line campaign.
If you do not have these available, then here is your starting
point!
Your Company Profile
You
will need to have an idea of where your company fits on the
Cyber landscape. This is not necessarily the same as you "real
world" position. We can help you position yourself.
Your Opportunities
There
are some basics that should be incorporated into every plan.
The "free rides" the Internet offers you: Cyber visibility,
global reach, mass personalization, integration into client
systems etc.
There
is more. Your unique situation may be presenting you with additional
opportunities to leverage your promotion. Do you have parallel
product lines? Look for cross marketing opportunities.
The "A" List
With
the preparation in the previous steps, you can now run through
the checklist of "A" category opportunities. These
tools and tactics will cover the basics of on line marketing
as well as challenging you on advanced issues. Have you established
deeper relations with your customers? Are they plugging into
your systems?
Without
revealing too much of our methods here, you can see that we
have developed the right environment for picking the primary
mechanisms to deliver your message.
The "B" List
Now
you may be ready for the more advanced, left field or just trendy
techniques. We have seen them all (OK, up to last weeks list,
they mutate faster than viruses).
We
can help you pick the ideas that fit into your business culture
and style.
The Adventurous Stuff
Ready
for some really off the wall ideas? Want to blow away the competition?
These are high risk strategies. Risk of collateral damage (people
may flame you) and risk of extreme profit.
Putting it all together
Find the Targets
Where
are they talking about you? Who are the people who you need
to reach? We will help you find your Cyber audience.
Find the Tools
What
weapons in the armory will suit your campaign? Get it right
and the whole campaign can take merely hours a month to perpetuate.
The tool has to fit the function. By this stage of your plan
the function is clearly defined.
Alliance Marketing
The
Cyber partners who are going to be instrumental in your success
are already out there. In the old days, forming these relationships
and managing them was time consuming and expensive.
Now
there are on-line tools and methods that make the whole process
a walk in the park. We can guide you through.
What
next...?
You
really need to talk to us before you
get to the good stuff.
Marketing
