Fast Overview
We look at your web site and show you how to make it more profitable.
This is neither easy or simple since you have probably already
spent your budget, missed opportunities and will have political
problems if you change direction. (Sound familiar?)
Our
approach is to apply a profit model to your business, merge your
own insights with our vision and unique perception and produce
a practical plan that can have management "buy-in".
What Profitability Consulting means: -
We
will appraise your needs, expose the opportunities, put them in
company context and help you formulate plans. Here's how the process
takes shape.
Profit from a Web Site? Now there's a new idea!
Until
recently you could be forgiven for thinking that web sites should
waste money, not earn it. Sophisticated arguments were raised
to "prove" that gaining market share (or some other
intangible goal) would justify the major red ink splashed around.
We
never bought that...but then we were voices in the wilderness!
Our
position has been vindicated since April 2000 when the world woke
up to reality. Internet business is still just business - sound
rules have to apply! The right approach is still a clear Cyber
vision grounded in common sense.
Internet Strategy
We
design and implement "Strategies for Profit". If you
don't get the Strategy right at the beginning, the project may
have direction and momentum, but not to the destination you want!
Remember
the old joke "Wait, were running in the wrong direction!"...
"Yes, but were making great time." Not so funny when
it's your money running through the meter!
Getting Profitable
Web
sites are strange animals. They can't be pigeon holed like other
departments of a company. We have hundreds of years of experience
with other company structures (dispatch, accounts, insurance),
but the Information Revolution has blurred the lines of Cyber
business. What you need is a clear vision of how your web site
can drive profits, the areas it influences, and the measurable
outcomes. We can provide that!
Our Profit Model
Our
starting point is a profit model designed to extend your concept
and challenge your assumptions. Not all aspects of the model will
apply to your specific circumstances. But this is not surprising!
The application of this model produces the Opportunities list.
Opportunities for Profit
This
step is hard to explain as it seems to verge on Alchemy. In the
synthesis between what is possible, the realities of your situation
and a vision of what you can still achieve, a core of realizable
opportunities emerges.
These
become the subject of the next stage and the target to aim for.
Some of these will be already in the back of your mind (You might
say "I suspected that might work") other will be surprising.
The main feature is that together, they become a focussed core
of high payoff items.
If you're not keeping score, you're just practicing!
The
next step is to design, here in the beginning, the measurable
outcomes you want at the end. There are many projects which start
out with good ideas but what gets built in the end bears little
resemblance to the original vision. You have to keep on track
and measurable outcomes will help you do that.
Putting the Project together
The
vision may be for a flying machine, but if all the people in the
room are thinking "bicycle", what do you think will
get built?
With
the strategy in place, it now has to be turned into a plan for
the builders. We can help you find the right developer and pick
the technology. We can even undertake the project. The developer
will have specific requirements that may challenge you or raise
new issues that must be resolved. You need someone on your side
of the table, who has the ultimate vision firmly in mind.
Want to find out more?
Start
the process by going to our Enquiry form Here.
Profitability
